🚨 Calling all Home Cooks

cookbook giveaway, grill szn, and chaos in the cupboard

Welcome back to Dash — Pepper’s newsletter helping you become the best chef you can be.

As they say, April showers bring Mayonnaise. Or something like that. This edition is a big one with FREE giveaways, game-changing new features, and the Opening Day of grill szn.

Oh, and did we mention we’re giving THREE (3) of you a physical copy of your own cookbook? Time to dive in 👇

LET’S GET COOKIN.
easiest tool to build an online restaurant

Have you ever dreamed of selling your home cooked meals? We’re obsessed with Cookin, a new platform that lets you start, or grow, your online food business in MINUTES.

Cookin gives you all the tools you need to operate a legitimate business or start a side hustle and get your dishes in the hands of hungry (and paying) customers, right from the comfort of your own kitchen. We love it so much that we’ll be giving FREE Pepper+ memberships to all Cookin subscribers. Sign up here to get started today.

Bring your recipes to life with Cookin!

APRIL GIVEAWAY & UPDATES.
drop your cookbook like it’s hot

🚨 Win Your Own Cookbook Giveaway is LIVE! Three (3) winners will receive a physical copy of all their recipes on Pepper! To enter (entries due 4/25):

  1. Sign up for Pepper+

  2. Build an original cookbook

  3. Comment your Pepper Username on this Instagram post or respond to this email.

Here’s what else we’ve been cheffing up:

  • Join us for a live cooking class with Brittany Khamille! On Saturday, 4/20 at 12pm EST, we’ll be cooking Brittany’s famous One Pot Cheesy Ravioli & Air Fryer Chicken – a fan favorite of her 2M+ followers across social media! All monthly cooking classes are for Pepper+ subscribers only - just another reason to join :)

  • We changed our logo! Just kidding. Well, we did execute an epic April fools joke in which a lot of people thought we changed our logo. Check it out here. Did you fall for it? Be honest.

  • More Pepper+ features coming soon! Along with monthly cooking classes, we have a HUGE update coming this month to Pepper+. What do you want to see next? If you’re already a member, answer the question below so we can continue making your experience the best it can be 👇

What made you subscribe to Pepper+?

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OPENING DAY.
calling all grill masters

NYC had its first 70º day in 2024 this past week. As everyone knows, the first 70º day marks the Opening Day of grill szn. So, dust off those tongs and call up family & friends. Grill szn 2024 is upon us. Here’s three delicious recipes to check out for your first backyard bash:

COMPLIMENTS TO THE CHEF.
sarah sky (@sarahsky)

FAVORITE RECIPE ON PEPPER. Spicy Shrimp Bowl by Samantha Tess.

BEST COOKING STORY. My first time cooking for my family I managed to break 24 eggs and light the kitchen cabinet on fire simultaneously. Surprisingly, they still let me cook for them.

HOW SHE LEARNED TO COOK. My mom is a great baker and this carried over into my love for cooking. We both love to learn tips & tricks from each other and share our recipes. 

BEST COOKING TIP. Improvise with your ingredients! A lot of people feel discouraged when they’re missing one or two ingredients, but sometimes this makes for the best recipes!

FOOD NEWS FOR YOU.
things are getting ~spicy~

Momofuku, the culinary brand founded by celebrity chef David Chang, is in hot water after the company sent cease-and-desist letters to 7 companies who also create “Chili Crunch” products like theirs. In response, Simu Liu, actor and Chief Content Officer of food brand MìLà, sent out this extra spicy Tweet:

Momofuku & Mr. Chang are being accused of bullying smaller manufacturers creating variations of the spicy-oily-crispy condiment. James Park, a recipe developer and author of Chili Crisp: 50+ Recipes to Satisfy Your Spicy, Crunchy, Garlicky Cravings, claimed, "This feels the same thing as if they were going after the term ‘hot sauce’ or ‘ketchup’ or ‘mustard.’

So, what’s the verdict here?

Should Momofuku be able to trademark "Chili Crunch?"

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*After receiving widespread backlash for the cease-and-desist letters, Momofuku and David Chang have reversed course and said they will no longer enforce it - a huge win for the other players in this popular Asian condiment category!

As always, please reach out if you have any feedback for how we can improve your time on Pepper 🌶️